Digital Marketing2023Client: KumaSoft Internal
Blog Platform
A performant multi-author blogging platform with rich text editing, SEO tooling, and newsletter integration.
Results
+200%
Organic traffic
3,000+
Newsletter subscribers
4m 20s
Avg. time on page
The Challenge
What we were up against
Third-party blogging tools lacked flexibility for our clients' content workflows and imposed limitations on SEO customisation.
Our Solution
How we solved it
We built a custom blog platform with a Notion-like editor, category management, author profiles, RSS feed, and Mailchimp integration for newsletter subscribers.
Deep Dive
The full story
An in-house blogging platform built to power content marketing for KumaSoft and select clients. Supports multi-author workflows, rich media embeds, and built-in SEO management.
Technology Stack
Next.jsFrontend
Sanity CMSCMS
TypeScriptLanguage
MailchimpEmail
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